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James Ferri President Jim Ferri has extensive expertise in the development of imaginative tourism programs that have driven consumer and industry market share for a wide variety of clients.
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Gregory Leddy Managing Director
With more than 25 years experience in public relations and advertising, managing director Gregory Leddy is an expert in international and intercultural communications. He has managed multi-disciplinary programs in country marketing, tourism promotion and economic development for corporate and government clients throughout the United States and Latin America including the Mexico Tourism Board, Sheraton Hotels, Tourism Ireland, Pepsi-Cola, SeaWorld, Panama, Rum Marketing International and the Acapulco International Convention Center in addition to many others. |
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Joyce Fredo Director, New York Joyce Fredo has broad experience in the travel and food sectors with extensive expertise in launching consumer products in the U.S. market The former Public Relations Director for the Venice Simplon Orient Express luxury train and hotels, she has also represented such clients as American Express Travel Related Services, Canadian National Hotels, South African Airways, Spain’s Andalusian Express luxury train, Filofax, Bon Campo Foods and the Italian Trade Commission. |
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Bill Warelis Director, Canada Bill Warelis has more than 25 years of international corporate and integrated marketing communications experience gained in corporations He has worked with a stellar list of clients including Avis Budget Group, Wyndham Worldwide, Realogy, Travelport, Cendant Corporation, Dupont, BASF, Mexico Secretariat of Tourism, Jamaica Tourist Board, The McGraw-Hill Companies, ICI Plc and LoyaltyMatch.com. |
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Lisa Gaynes Director, Business Development Lisa Gaynes has earned broad recognition for the many unique sales and marketing programs she has developed over the course of 20 Her work in the media industry as a creator of successful integrated marketing programs and sales campaigns, as well as a sales trainer, includes a client list that represents some of the world's largest media organizations, from Dow Jones and The Wall Street Journal to Cox Communications and Reuters USA. |
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Lori Moretti Director, Boston Lori Moretti, president of partner company CM Communications of Boston, is a strategic marketing expert offering over 20 years of experience. Talented at pinpointing qualities that make each client unique, she is an expert at conveying key client messages through brand development, |
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Thomas Gherardi Director, TV / Cultural Events Tom Gherardi, special counsel and executive television producer, is a distinguished media and legal adviser, brand development strategist, and former Senior Vice President of the Corporation for Public Broadcasting The producer of nearly 30 hours of PBS and other network specials, he is the creator of Emmy-winning international television and gala performing arts events on behalf of such organizations as American Airlines, Exxon, the BBC Shakespeare Series, Pioneer, Kirov Ballet, Wolf Trap, and scores of others. |
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Germany Hasselkus - Weber Ben Ammar PR Annette Weber- Ben Ammar, Managing Director
Hasselkus//WeberBenAmmar PR specializes in the luxury travel and lifestyle sector, including deluxe hotels, exclusive resorts, travel Clients include the Pousadas de Portugal, HotelHassler Rome, SeaDream Yacht Club, Capella Hotels and Resorts, Island Hideaway (Maldives), Sharjah (United Arab Emirates) and Gambia, among many others. |
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Spain Win-Win Communications Cristina Molina, President
Win-Win Communicacion is a communications and public relations Cristina Molina, the agency's president, has more than 20 years experience with such world-renown companies as Sol Meliá Hotels and Resorts, Iberostar Hotels, Starwood Hotels & Resorts, etc. |
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public relations, direct marketing, advertising and collateral materials to evoke a positive and measurable response among target audiences. Long before integrated marketing became an accepted practice, she helped pioneer the concept, drawing on her deep understanding of all marketing disciplines to create a customized mix of services designed to generate maximum results for each client.
destinations and cruise lines. The agency provides in-depth knowledge and personal
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Developing Greater Market Share for Mexico's Tourism Industry Over a twenty-year period Ferri & Partners senior executives designed and implemented global communications strategies that helped position Mexico as a world-class tourist destination. Our efforts tripled international visitor arrivals to the country.
We actively enhanced the image of the country as whole, as well as its individual destinations, to key markets in the United States, Canada, Europe and Latin America.
Following the terrorist attacks of 9/11 we positioned Mexico as being “closer than ever,” geographically and emotionally, to the U.S. market. Our proactive news bureau provided rapid response to critical situations, and managed monthly press trips as well as special TV and industry events.
In the midst of the worldwide tourism downturn, our efforts helped restore travel to Mexico to normal levels and increase tourism revenue by 5.4% in one year, while generating for the Mexico Tourism Board a return-on-investment of 68:1.
Following a strategy of diversification, our programs helped drive niche market segments including cultural tourism, ecotourism, adventure tourism and cruise travel, the latter which grew by 35% in one year alone. |
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