FERRI & PARTNERS


	James Ferri President Jim Ferri has extensive expertise in the development of imaginative tourism programs that have driven consumer and industry market share for a wide variety of clients. His strategic public relations plans have contributed to the financial growth of Fortune 100 and Fortune Global 500 corporations, governmental tourism entities and numerous public- and private-sector companies including Air France, Tourism Ireland, Mexico’s Secretariat of Tourism, The Leading Hotels of the World, Cendant Corporation, The Tourism Authority of Thailand and many others. (click here to read the full bio)
	Gregory Leddy Managing Director With more than 25 years experience in public relations and advertising, managing director Gregory Leddy is an expert in international and intercultural communications. He has managed multi-disciplinary programs in country marketing, tourism promotion and economic development for corporate and government clients throughout the United States and Latin America including the Mexico Tourism Board, Sheraton Hotels, Tourism Ireland, Pepsi-Cola, SeaWorld, Panama, Rum Marketing International and the Acapulco International Convention Center in addition to many others. (click here to read the full bio)
	Joyce Fredo Director, New York Joyce Fredo has broad experience in the travel and food sectors with extensive expertise in launching consumer products in the U.S. market for foreign-based clients. The former Public Relations Director for the Venice Simplon Orient Express luxury train and hotels, she has also represented such clients as American Express Travel Related Services, Canadian National Hotels, South African Airways, Spain’s Andalusian Express luxury train, Filofax, Bon Campo Foods and the Italian Trade Commission. *(click here to read the full bio)*
	Bill Warelis Director, Canada Bill Warelis has more than 25 years of international corporate and integrated marketing communications experience gained in corporations and agencies in Europe, the USA and Canada. He has worked with a stellar list of clients including Avis Budget Group, Wyndham Worldwide, Realogy, Travelport, Cendant Corporation, Dupont, BASF, Mexico Secretariat of Tourism, Jamaica Tourist Board, The McGraw-Hill Companies, ICI Plc and LoyaltyMatch.com. (click here to read the full bio)
	Lisa Gaynes Director, Business Development Lisa Gaynes has earned broad recognition for the many unique sales and marketing programs she has developed over the course of 20 years. Her work in the media industry as a creator of successful integrated marketing programs and sales campaigns, as well as a sales trainer, includes a client list that represents some of the world's largest media organizations, from Dow Jones and The Wall Street Journal to Cox Communications and Reuters USA. (click here to read the full bio)
	Rich Roberts Director Rich Roberts has more than 30 years of communications experience in public relations, journalism and advertising. A veteran newspaper reporter and editor, and currently a columnist for Hotel News Now, a division of Smith Travel Research, Rich believes “everybody has a story that somebody would be interested to hear,” as long as it is properly presented. He is the former head of communications for Wyndham Worldwide’s Hotel Group (formerly Cendant Corporation), director of internal communications for Choice Hotels International and corporate communications director for Hershey Entertainment & Resorts Company. (click here to read the full bio)
	Lori Moretti Director, Boston Lori Moretti, president of partner company CM Communications of Boston, is a strategic marketing expert offering over 20 years of experience. Talented at pinpointing qualities that make each client unique, she is an expert at conveying key client messages through brand development, public relations, direct marketing, advertising and collateral materials to evoke a positive and measurable response among target audiences. Long before integrated marketing became an accepted practice, she helped pioneer the concept, drawing on her deep understanding of all marketing disciplines to create a customized mix of services designed to generate maximum results for each client. (click here to read the full bio)
	Thomas Gherardi Director, TV / Cultural Events Tom Gherardi, special counsel and executive television producer, is a distinguished media and legal adviser, brand development strategist, and former Senior Vice President of the Corporation for Public Broadcasting and U.S. public televisionrepresentative to the European Broadcasting Union (EBU). The producer of nearly 30 hours of PBS and other network specials, he is the creator of Emmy-winning international television and gala performing arts events on behalf of such organizations as American Airlines, Exxon, the BBC Shakespeare Series, Pioneer, Kirov Ballet, Wolf Trap, and scores of others. (click here to read the full bio)

	Partner Agencies
	Germany Hasselkus - Weber Ben Ammar PR Annette Weber- Ben Ammar, Managing Director Hasselkus//WeberBenAmmar PR specializes in the luxury travel and lifestyle sector, including deluxe hotels, exclusive resorts, travel destinations and cruise lines. The agency provides in-depth knowledge and personal, well-established contacts with key media throughout German-speaking Europe. Clients include the Pousadas de Portugal, HotelHassler Rome, SeaDream Yacht Club, Capella Hotels and Resorts, Island Hideaway (Maldives), Sharjah (United Arab Emirates) and Gambia, among many others.
	Spain Win-Win Communications Cristina Molina, President Win-Win Communicacion is a communications and public relations agency focused on tourism and leisure. The agency utilizes a combination of appropriate marketing tools and takes a holistic approach in the development of tailor-made strategies designed to achieve the objectives of its clients. Cristina Molina, the agency's president, has more than 20 years experience with such world-renown companies as Sol Meliá Hotels and Resorts, Iberostar Hotels, Starwood Hotels & Resorts, etc.

Developing Greater

Market Share

for Mexico's Tourism Industry

Over a twenty-year period

Ferri & Partners senior executives designed and implemented global communications strategies that helped position Mexico as a world-class

tourist destination. Our efforts tripled international visitor arrivals

to the country.

We actively enhanced the image of the country as whole, as well as its individual destinations, to key markets in the United States, Canada, Europe and Latin America.